Revista Brasileira de Gestao Ambiental e Sustentabilidade (ISSN 2359-1412)
Bookmark this page

Home > Edições Anteriores > v. 7, n. 17 (2020) > Nworgu


Vol. 7, No 17, p. 1257-1270 - 31 dez. 2020


Mass media and the premarital sexual behaviour of the adolescents in Imo State, Nigeria

K. O. Nworgu

The authors set to investigate the influence of the Mass Media on adolescents' knowledge of and behavior towards sex and sexuality, especially, regarding early sex, the use of contraceptives and condoms. The participants were drawn from five secondary schools in Owerri Municipality, the Capital of Imo State, Nigeria. The simple size included 100 respondents made up of males and females between the ages of 10 and 19 years drawn from simple random sampling. Questionnaire containing semi-structured (close-ended) questions. Interview sessions involving media workers form select radio, television and newspaper houses in Owerri were conducted. Three research questions and one hypothesis were used to straighten the study. Results showed the respondents mean age for first sex is 17.8 years. The findings show that the media did not have very significant influence at 0.05 on adolescents’ sexual behavior, especially, as regards, having first sex experience. This result is explained by the fact that most the respondents lived in boarding hostels and may not have access to media, while in school. It was recommended the influence of family members, including parents and peer groups should be given priority attention when adolescent sexual behavior is discussed, especially, in Nigeria where extended family members play a vital role in the socialization of the adolescents.

Adolescent; Sex; Sexuality behavior; Mass media.

Meios de comunicação de massa e comportamento sexual antes do casamento de adolescentes no Estado de Imo, Nigéria. O autor propõe a investigar a influência da mídia de massa no conhecimento e comportamento dos adolescentes em relação ao sexo e à sexualidade, especialmente em relação ao sexo precoce, ao uso de contraceptivos e preservativos. Os participantes foram selecionados de cinco escolas secundárias no Município de Owerri, capital do Estado de Imo, na Nigéria. O tamanho simples da amostra incluiu 100 entrevistados, constituídos por homens e mulheres com idades entre 10 e 19 anos, provenientes de amostragem aleatória simples. O questionário continha perguntas semiestruturadas (fechadas). Foram realizadas sessões de entrevistas envolvendo trabalhadores da mídia de algumas casas de rádio, televisão e jornal em Owerri. Três questões da pesquisa e uma hipótese foram usadas para direcionar o estudo. Os resultados mostraram que a idade média do primeiro sexo é de 17,8 anos. As descobertas mostram que a mídia não teve uma influência muito significativa de 0,05 no comportamento sexual dos adolescentes, especialmente no que diz respeito à experiência com o primeiro sexo. Este resultado é explicado pelo fato de que a maioria dos entrevistados morava em albergues e pode não ter acesso à mídia enquanto estava na escola. Foi recomendado que a influência dos membros da família, incluindo pais e grupos de casais, deveria receber atenção prioritária quando se discute o comportamento sexual dos adolescentes, especialmente na Nigéria, onde os membros da família estendida desempenham um papel vital na socialização dos adolescentes.

Adolescente; Sexo; Comportamento de sexualidade; Meios de comunicação em massa.


Texto completo

Adegbola, O.; Babatola, O. Premarital and extramarital sex in lagos-Nigeria. In: Orubuloye, I. O.; Caldwell, J. C.; Ntozi, J. P. M. (Eds.). The continuing HIV/AIDs epidemic and Africa: Responses and coping strategies. Canberra, Australia: Health Transition Centre, 1999.

Adeokun, L. A.; Ricketts, O. L.; Ajuwon, A. J.; Ladipo, O. A. Sexual and reproductive health knowledge behaviours and education needs in school adolescents in Nigeria. African Journal of Reproductive Health, v. 13, no. 4, p. 37-49, 2009.

Agha, S.; Rosen, R. V. Impact of mass media campaigns on intentions to use the female condom in Tanzania. International Family Planning Perspectives on Sexual and Reproductive Health, v. 28, no. 3, p. 151-158, 2002.

Akinfeleye, R.; Charle, J.O.; Omideyi, A. K.; Fayisetan, B. (Eds.). Socio-cultural factors affecting attitude and behaviour regarding population and family life issues in Nigeria. New York: UNFPA - United Nations Fund for Population Activities, 1998.

Akinnawo, E. O. Sexual networking, STDs and HIV/AIDS transition among Nigerian police officers. Health Transition Review, v. 5, p. 113-121, 1995.

Akinyele, I. O.; Onifade, I. O. Trends in social behaviour among secondary school adolescents in Ibadan. Ibadan: Institute of African Studies, University of Ibadan, 1996. (Occasional publication, 5).

Anderson, D. Early childhood television viewing and adolescent behaviour. Boston: Blackwell, 2001.

Araonye, M. O.; Oladapo, O. Sexuality and contraception among Nigerian adolescents and youths. African Journal of Reproduction Health, v. 2, p. 142-150, 1999.

Asemah, S.; Nwammuo, A.; Nkwam-Uwaoma, N. Theories and models of communication. Jos: Jos University Press, 2017.

Babatola, O.; Adegbola, O. Generational controversy on sexual activity in the context of the AIDS epidemic, evidence from Lagos. In: Orubuloye, I. O.; Caldwell, J. C.; Ntozi, J. P. M. (Eds). The continuing HIV/AIDs epidemic and Africa: Responses and coping strategies. Canberra, Australia: Health Transition Centre, 1999.

Baran, S. J. Introduction to mass communication media literacy and culture. London. May Field Publishing, 2001.

Bandura, A. Adolesent agression. New York: Ronald Press, 1959.

Belting, H. The German and their art: A troublesome relationship. Yale: Yale University Press, 1998.

Bergen, R.; Bogle, K. Exploring the connection between pornography and sexual violence. Violence and Victim, v. 15, p. 227-234, 2000.

Berry, G. L. Developing children and multicultural attitudes: The systemic psychological influences of television portrayals in a multimedia society. Cultural Diversity and Ethnic Minority Psychology, v. 9, no. 4, p. 360-366, 2001.

Biagi, S. Media impact: An introduction of mass media. Wadsworth: Publishers America, 2003. v. 1.

Bledsoe, C. H.; Cohen, B. Social dynamics of adolescents fertility in Sub-Saharan Africa. Washington, D.C.: National Academic Press, 1993.

Brown, J. D.; Steele, J. R.; Walsh-Childer, S. K. (Eds.). Sexual teens, sexual media investigating media influence on adolescent sexuality. Mahwah, NJ: Erlbaum, 2002.

Buckingham, D. Making sense of the media: From reading culture. London: John Wiley Press, 1993.

Buckingham, D. After the death of childhood: Growing up in the age of electronic media. Malden, M.A.: Blackwell, 2000.

Bushman, B. J.; Huemann, L. R. Effects of televised violence on aggression. In: Singer, D. G.; Singer, J. L. (Eds.). Handbook of children and the media. Thousand Oaks, CA: Sage, 2001. p. 223-354.

Chapin, J. R. Adolescent sex and mass media: A developmental approach. Canada: Adole, 2002.

Clausen, J. A. Socialization and society. Boston, Little Brown: Social Science Research Council, 1968.

Davidson, S.; Lefebvre, A; Morris, P.; Nieman, P.; Swift, C. Putting media under the microscope: Understanding and challenges media influence on the health and wellbeing of children and youth. Paediatrics & Child Health, v. 8, n. 5, p. 265-266, 2003.

Davies, K. Voluntary exposure to pornography and men's attitudes towards feminism and rape. Journal of Sex Research, v. 34, p. 131-137, 1997.

Dominick, J. R. The dynamics of mass communication. 10. ed. New York: McGraw-Hill Higher Education, 2009.

Dumova, T. Prosocial content in a local children's television programme: A case study, 1972-2002. International Journal of Technology, Knowledge & Society, v. 2, no. 8, p. 129-140, 2007.

Fielder, A. A. Information dissemination to young people. Kampala, Uganda: The Straight Talk Foundation, 2003.

Firestone, J. M. The new knowledge management: A paradigm and its problems. Alexandria, VA: Knowledge Management Consortium International, 2003. Available from: <>. Accessed on: Jan. 12, 2020.

Grant, C. Teens, sex and the media: Is there a connection? Paediatrics & Child Health, v. 8, no. 5, p. 285-286, 2003.

Guardian Newspaper, Jan. 28 1997.

Jegede, A. S. Family planning information sources and media exposure among Nigerian male adolescents: A case study of Ekiti South West LGA of Ondo State. Dakar, Senegal: Union of African Population Studies, 1997. (Study report, 28).

Jimoh, A. Narrative research approach to adolescents sexual behaviour. The Guardian, Thursday, July 15, 1993.

Johnson, J.; Cohen, P.; Smailes, E.; Kasen, S.; Brook, J. Television viewing and aggressive behaviour during adolescence and adulthood. Science, v. 295, no. 5564, p. 2468-2471, 2002.

Lippitt, G. Addiction, assessment and treatment with adolescent. Havard: Havard Business, 1968.

Lo, V.-H.; Neilan, E.; Sun, M.-P.; Chiang, S.-I. Exposure of Taiwanese adolescents to pornographic exposure media and its impact on sexual attitudes and behaviour. Asian Journal of Communication, v. 9, p. 50-71, 1999.

McQuail, D. Mass communication theory. London: SAGE Publishers, 2008.

Melin, L. Understanding strategies in family business context. Cheltenham: Edward Elgar, 2006.

Meyriwitz, J. No sense of place: The impact of electronic media on social behaviour. NewYork: Oxford Univeristy Publishers, 1987.

Murray, J. P. TV violence research and controversy. In: Pecora, N.; Murray, J. P.; Wartella, E. (Eds.). Children and television: Fifty years of research. Mahwah, NJ: Erlbaum, 2007. p. 183-204.

Nass, G. D.; Libby, R.; Fisher, M. P. Sexual choice. Monetary: Wadsworth Health Science Division, 1981.

Omololu, F; Adeyefa, I. Family background, sexual behaviour and HIV/AIDS. New York: Wiley & Sons, 1996.

Onifade, I. Unmet reproductive health needs of adolescents: Implications for HIV/AIDS prevention in Africa. In: Orubuloye, I. O.; Caldwell, J. C.; Ntozi, J. P. M. (Eds). The continuing HIV/AIDs epidemic and Africa: Responses and coping strategies. Canberra, Australia: Health Transition Centre, 1999.

Olubuloye, I. O.; Caldwell, J. C. Eduaction and multiple sexual partners: The case of adolescence in informal settlement of Nairobi. Nairobi, Kenya: Population Studies and Research Institute of Nairobi, 1994.

Pecora, N.; Murray, J. P.; Wartella, E. (Eds.). Children and television: Fifty years of research. Mahwah, NJ: Erlbaum, 2007.

Pistella, C. L.; Bonati, F. A. Communication about sexual behaviour among adolescent women, their families and peers. Families in Society, v. 79, no. 2, p. 206-211, 1998.

Rosengren, E. Communication: An introduction. London: Sage Publisher, 2000.

Saba, A. Y. Evaluation of knowledge practice and behaviour towards sexuality among secondary school students in Minna Municipality, Nigeria. Ibadan, Nigeria: University of Ibadan, 1995. (M. Ed. Project. Department of Physical and Health Education).

Signorielli, N.; Kahlenberg, S. Television's world of work in the nineties. Journals of Broadcasting and Electronic Media, v. 45, no. 1, p. 4-22, 2001.

Strauburger, V. C.; Wilson, B. J. Children, adolescents and the media: Ten mistakes we have made and how to fix them. London: Sage, 2003.

Thapa, S.; Mishra, V. Mass media exposure among urban youth in Nepal. Asia-Pacific Population Journal, v. 18, no. 1, 2002.

Van-Evra, J. Television and child development. Mahwah, NJ: Erlbaum, 2004.

Vivian, J. The media of mass communication. 9. ed. Boston: Pearson Education, 2009.

WHO/UNAIDS. HIV prevention, treatment and support for people who use stimulant drugs. Washington: WHO/UNAIDS, 1997.

Wimmer, R.; Dominick, J. Mass media: An introduction. New York: Thomso Wadsworth 2003.


ISSN 2359-1412